Today, we are excited to announce a new chapter for our community. uRoutine is becoming 95.
Alongside our new name and brand, we are evolving our app to better reflect what we have always believed: meaningful change is easier when we do not have to pursue it alone. 95 is the accountability network for people who want to make progress - together. While our habits, routines and goals may be personal, the journey towards meaningful change does not have to be solitary.
As we introduce 95, we are bringing everything you already know and love about uRoutine with us, while adding new ways to connect, find support and stay accountable. We are also giving the app a vastly improved interface, designed to make the experience of building better habits and routines even more engaging.
Here is everything you need to know about the change.
When is the rebrand happening?
We are beginning to roll out the new 95 brand and app throughout September. The transition will happen gradually, so there is nothing you need to do immediately. Your existing uRoutine account will continue to operate as normal until you see a migration notice within the app.
Once you receive that notice, we will ask you to update the app through your usual app store. This update will move you across to the new 95 experience. The roll-out will take place throughout September, so you may see the change at a different time from other members of the community. If you have not received a migration notice yet, simply continue using uRoutine as normal.
What do I need to do?
For now, nothing.
Your uRoutine account will continue to work as normal until you receive a migration notice in the app. Once that appears, you will need to update the app from the app store. The migration has been designed to be straightforward and secure. All of your existing account information, progress, habits and routines will be safely and securely migrated to 95. That means you do not need to start again or rebuild everything you have already worked towards. Your progress comes with you.
Will I lose my habits, routines or progress?
No. Your existing experience remains at the heart of 95.
Your habits and routines will be migrated alongside your account, as will your progress. Your streaks and achievements will also remain part of your experience. We know that the progress you make through your routines matters. Whether you have been building a new habit, maintaining a streak or working towards a particular goal, you should be able to continue from where you left off. The rebrand is not about starting over. It is about building on what already exists.
What is changing in the app?
Everything you already use and love is still in the app.
Your habits, routines and followers remain central to the experience, alongside your streaks and achievements. These are still the foundations of 95. What is changing is what we are able to build around them.
We are adding new ways to help you achieve your goals through accountability partners, connection and support. The app will also feature a vastly improved interface, creating a refreshed experience as we move into this next chapter. At its heart, though, 95 remains about helping you make progress through the routines and habits that matter to you, with the emphasis on human support.
Why are we changing the name from uRoutine to 95?
The new name reflects a broader idea behind where we are heading.
95 represents the power of accountability. With an accountability partner, your odds of success go from 35% to over 95%. That idea sits at the centre of what we are building. Progress can be difficult to sustain on our own, but having someone alongside us can make a meaningful difference.
The name also has a connection to the familiar idea of 9-5 jobs. The way we work, live and structure our routines has changed significantly in recent times, and the traditional 9-5 no longer represents everyone's experience of work or daily life. For us, 95 brought these ideas together in a way that felt right. It represents accountability, progress and the changing nature of our routines, while giving us a name that reflects the direction we are taking as a community.
Why are we focusing so much on accountability?
The modern world is increasingly making growth a solitary activity.
We can set goals by ourselves, download apps by ourselves and create routines by ourselves. But meaningful change does not always happen in isolation. We believe we are building something better: a world where nobody has to pursue meaningful change alone. That is why accountability is becoming such an important part of 95. By connecting people with accountability partners, and creating more opportunities for connection and support, we want to make it easier to keep going when motivation dips and to celebrate progress when things go well.
95 is an accountability network for people who want to make progress - together.
Is 95 a completely new app?
95 is the evolution of the app you already know.
While the name, brand and interface are changing, the things that have made uRoutine useful to our community are not being left behind. Your habits, routines, followers, streaks and achievements remain at the heart of the app. We are building on that foundation with new features and a vastly improved interface, with a greater focus on accountability, connection and support. So, while 95 will look and feel like a new chapter, it is also a continuation of the progress you have already made.
What happens to my followers?
Your followers will remain part of your experience as we move from uRoutine to 95.
Connection is an important part of the new app, and your existing community remains at the heart of that experience. We are building on the social side of routines and progress rather than moving away from it. As 95 develops, we will be putting even more emphasis on the ways people can support one another and stay accountable.
What happens to my streaks and achievements?
Your streaks and achievements will remain with you when your account migrates to 95.
These are an important part of recognising the progress you have made, and they remain at the heart of the new experience. The migration is designed to carry your existing account, progress, habits and routines safely and securely into the new app.
What should I expect when I move to 95?
You can expect a familiar foundation with a new look and new possibilities.
The habits and routines you already use will still be there. Your followers, streaks and achievements will remain part of your account. At the same time, you will see a refreshed interface and new ways to approach your goals through accountability partners, connection and support. The aim is to make 95 a better place to pursue meaningful change - not by asking you to do more on your own, but by helping you do it together.
What happens next?
The new app is coming soon, and the roll-out of the 95 brand and app will begin throughout September.
For now, you can continue using uRoutine as normal. Keep building your habits, following your routines and making progress. When it is time for your account to move, you will see a migration notice in the app with instructions to update. We will take care of the migration of your account, progress, habits and routines, so you can continue your journey without starting again. This is more than a new name. It is the next evolution of what we are building together.
Welcome to 95 - the accountability network for people who want to make progress, together.