About 95
We're Ed and Gabriel - and we're on a mission to help people everywhere follow through on the goals that matter, together.
Hello, and welcome to 95.
We're Ed and Gabriel, the co-founders of 95 (formerly uRoutine). You may have seen productivity tools before, but what we're building is different. We're not relying on complex algorithms or calendar hacks - though those can be powerful. Instead, we focus on something far simpler and more effective: human accountability.
Partners, groups and shared habits make follow-through more natural, motivating and accessible. Routines shape the way we live. From childhood to adulthood, we thrive on habit, structure and order - yet in a chaotic world, it's easy to lose sight of them. That's where 95 comes in.
Share the goal. Raise the odds.
The psychology behind social accountability is simple: when we set goals privately, our chances of success depend on motivation, difficulty and circumstances. But the moment we share those goals with others, the odds of achieving them increase significantly - from about 35% going it alone to over 95% with an accountability partner. That number is the idea behind the name.
95 is built on this principle. Set your goals, match with a partner or join a group, and check in so someone notices when you show up. Connect with people working on similar habits - and keep going because you're not doing it alone.
Together, we achieve more. Let's build better habits - one check-in at a time.
Green, ambitious, and a little bit funky.
We're proud of the 95 brand. The green positivity, the flare of the logo, and a tone of voice that's fun, passionate and ambitious. If you'd like to use our name, icon or logo, you're welcome to - please keep it consistent with how we show up.
95 is a brand of uRoutine Ltd, based in London.
Progress is better together.
So go on. Find your partner, join a group, and show up.